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Understanding Mature PMEs through Persona Creation

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Silver Spring consultants sharing insights on the aspirations and emotions of mature PMEs

Do mature PMEs in Singapore have unique characteristics?  To better understand this so that programs and policies can be tailored more effectively, Silver Spring collaborated with several government agencies in a workshop in September to develop persona profiles that represent PMEs in their 40s, 50s and 60s. Areas of discussion included motivations for seeking employment, family situation and challenges. 


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Guest Sunday, 19 September 2021
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